Heritage Series Launch in “Hannover”, Germany

After leading Indian tractor market for nearly six decades, we now aim to redefine world tractor market and emerge as a market leader.

Farmtrac aims to leverage this segment by their new Farmtrac Heritage product line which is classic, simple yet highly efficient. The same heritage series would be a great choice for small farms where in the use of a very large sophisticated tractor cannot be justified.

We will focus on several new markets in the European region, Latin America, Africa, USA, ASEAN region and bring them best of technology at an affordable price. This sub 80 HP segment has a total market of roughly 70,000 tractors and Farmtrac looks to acquire 10% of the market share by 2020. With our global brand Farmtrac, we bring in a stunning mix of Indian engineering excellence and world class designs.

These products are aimed at driving a revolution in the under-served small HP farm market through world class, competitively price products.

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